THE JOURNEY

Explore The Incredible Journey Of A Coffee Bean From Its Birth To Your Cup.

The Bloom

Just like every other crop, coffee cherries start their journey as flowers. The bloom phase of flowers in coffee farms witnesses a white cover with jasmine like smell emanating from these blooms. In a few weeks, these blooms will drop off to pave way for tiny coffee cherries.

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coffee cherry in coffee farm

Green Bean Cherries

In few months following the blossom, the green cherries grow in size and slowly start to turn into various shades approaching red.

Red Cherry

The green cherries turn into bright red that is the sign of cherry ripening. Ripened cherries are ready to be handpicked by the workforce in the coffee farms.

Handpicking & Collection

People in coffee farms carefully pick the ripened cherries and collect in their baskets. These baskets are then taken to a common area for further sorting and ready to be sent for further processing.

Processing

This is perhaps the most critical part in the overall coffee value chain when it comes to imparting tasting notes to coffee. The processing methods create a great spectrum of tasting notes and flavours and coffee beans can be distinguished as per method type.

Grading.

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Storage & Transport

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Roasting

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Finally, Brewing.

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